General Sales Manager (GSM) – Baton Rouge, LA market
Experienced Automotive General Sales Manager needed for a family-owned domestic dealership outside of Baton Rouge, LA. This is a great opportunity for a proven GSM who thrives on building consistency, driving performance, and creating a culture of accountability. Beautiful facility and definite room for growth at the store. The dealership has a solid foundation, strong market opportunity, and significant room for continued growth with the right leader in place.
The Dealer Principal is looking for a hands-on, process-driven General Sales Manager who leads by example, sets the tone every day, and brings energy, structure, and consistency to the sales department. The successful candidate will be actively involved in desking deals, coaching the management team, developing the sales staff, and maximizing both new and used vehicle opportunities.
Good long-term Sales Manager is already in place and handles many of the day-to-day operational responsibilities, creating an excellent opportunity for the General Sales Manager to focus on leadership, accountability, and overall dealership performance. This role reports directly to the Dealer Principal and offers further room for growth within the organization.
Responsibilities
- Lead all variable operations with a hands-on management style.
- Desk deals and support the sales team throughout the sales process.
- Establish consistent daily processes and hold the team accountable to them.
- Drive new and used vehicle sales while maintaining healthy gross profit.
- Coach, mentor, and develop the sales management and sales staff.
- Monitor key performance indicators and make adjustments to improve results.
- Work closely with F&I to maximize profitability and customer satisfaction.
- Assist with used vehicle strategy, inventory management, and merchandising.
- Foster a positive, high-energy culture built around accountability and performance.
- Maintain strong customer satisfaction while achieving dealership sales objectives.
Qualifications
- Previous experience as a General Sales Manager in a franchised automotive dealership, ideally domestic.
- Strong leadership, coaching, and process management skills.
- Hands-on desking experience and a deep understanding of variable operations.
- Subprime finance experience is a plus.
- Ability to build consistency and sustain long-term performance.
- Experience with both new and used vehicle operations.
- Professional, trustworthy, and committed to doing business the right way.
- Looking for a long-term opportunity with room for continued advancement.
Compensation & Benefits
- Compensation package in the $180,000-$200,000 range with room for growth as volume grows.
- Full benefits package.
- Room to grow within the organization
How to Apply
Qualified candidates should apply in confidence. Please apply directly at www.automotivesearchgroup.com or call 508-620-6300 for a confidential discussion.
Automotive Search Group has been specializing in automotive recruiting since 1996. All applications will be handled with the strictest confidence.